5 Good reason’s why you should update your website

A website redesign can be a big project, and you might be putting it off due to the money and time it will take. A redesign can be a wise investment, though – after all, your website is your primary online marketing tool. Here are 5 good reasons why you might want to take the plunge and give your business website a makeover.

  1. To add new functionality
    If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can ensure that everything flows seamlessly throughout the website, and it won’t look like the new feature was just tacked on as an afterthought.
  2. To improve usability
    If you’re site visitors can’t find what they’re looking for, they’ll leave ASAP (and they probably won’t come back for a long time). If that’s the case, you’ll definitely want a new website design that’s user-friendly and keeps your customers and prospects happy.
  3. To incorporate rebranding
    If your business has undergone rebranding, you’ll most certainly need to redesign your website (along with your other marketing materials). And rebranding isn’t always just about a new logo and colors – it often will require an update to the content of your website, as well, so don’t forget that aspect of your website makeover.
  4. To keep it up-to-date
    The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today (Flash, anyone?). With a website redesign you can take advantage of the latest technology that web-savvy users expect.
  5. To shake things up
    It happens to everyone – sometimes we just need a change. If you think your website is starting to look a little tired, chances are your site visitors think so, too. A fresh design may be just what you need to stir up a little excitement about your website.

Looking to get your website redesign? VanquishLA provides professional web design and web development to Ottawa, Toronto, and various other cities in Canada and the United States.